Social Media Ideas for Counselors & Therapists This Fall
Social media is an ever-changing landscape that content creators are looking to each other and their worlds for inspiration. It doesn’t have to be that complicated! At the end of the day, you and your practice are there to provide uplifting and resourceful content that draws ideal clients to your practice. Therapists are everywhere on social media these days. How can you be posting content that directly relates to what you want to work with? Talk about what you love! Here are some ideas for this upcoming Fall and Winter season that may inspire your content to be a bit more you.
Show Off Your Office
You work hard to make your practice and your office an inviting environment, so why not let people see it. Do a little office tour video, and talk about why you designed your office that way. What about your office do you think speaks to your client? Your unique style translates into how you are helping people.
Another way to do this is to take some ‘stock’ photos of your office. This may be your reception area, your counseling rooms, some close-up on plants, or even your desk decor. Use these as your backdrop for some inspiring quotes every so often. This is a way to personalize your content without having to work too hard. The same goes with your staff. You can use the professional photos you have of them to share quotes from them or information about their services.
Therapist Bios & Practice Values
(You have to continue to post this)
Along with those generic one-off photos that you can overlay, keep your therapist bios up to date and share them periodically. People that you are reaching on social media do not want to have to dig to learn who would be a good fit for them. These can be shared in multiple formats: video, audio, and static images. The longer videos, think IGTV or Facebook videos, you can do like a little interview with them talking about their specialties, a few fun facts, and who they see as their ideal clients. These would be great to keep under 10-8 minutes.
Reels and static photo carousels are also a great way to keep those therapist bios up to date. You can use static images for both or a short 60-second snippet of those values and fun facts. I’ll drop some examples below so you can see exactly what I’m talking about!
Those practice values are a great one to post with images. These are the same, so you can just change up the coloring and formatting to keep it fresh periodically and remind people why you do what you do. The ‘why’ is what is going to keep people coming back! They want who they see to care about what they are doing.
Current Events & Resource Guides
With all the craziness of the past two years, you bet there is something that you can write about from a therapist’s perspective. Try to keep this from being too opinion-based or gossipy and stick to the facts and resources that are out there to help your clients with whatever it may be that is happening. This is also a great way to latch on to trending topics and keywords within your social platform and Google. Think about what topics people may be typing into their Google and write about it! Your advice and perspective could potentially help a lot of people.
Resource Guides Don’t Have to Be PDFs
When you think about a therapy resource guide for let’s say anxiety or breathing techniques, the first thing that comes to mind is a lovely printable PDF version of what you tell your clients and my hand them as a take-home during a session. Not everyone is going to relate to or find that kind of resource useful. We all learn differently!
What is great is the resources people have at their fingertips are so versatile. There are excellent ways to make audio and video resource guides for your clients and potential clients to access via your social media. Some examples of this would be:
Walking through a breathing exercise over audio/video.
Discussing what the vagus nerve is & how we can use it to calm ourselves over audio/video.
Going over grounding techniques over audio/video.
Discussing communication tools (‘I feel..’) over audio/video.
Tap Into Your Experts
Another way to tap into new resource guide style content is to ask your therapists about their specialties. From there, you can branch from the topics they enjoy discussing to create a blog, a carousel, a reel, and an IGTV or live event to cover that topic. It’s all about maximizing your effort and repurposing content when you can in ways that are effective and helpful for users.
Have each of your therapists come up with one topic they would like to discuss every 2 weeks or every month, and channel that into the content you don’t have to think twice about.
Fun Content & Holidays
Holidays are a big part of the Fall and Winter seasons, which means that specific health concerns are going to surface. Topics like familial relations, handling stress, coping with loneliness or isolation during the holidays are all excellent topics to revisit as we get closer to time. People will always want help when it comes to these situations. Your insight could just make the difference!
Another way to connect is what I like to call “Therapists in the Wild”. This is where you can use your time spent with coworkers outside the office to show that therapists are most definitely people with interests, hobbies, and personalities all their own. These are things like hiking pictures, out for coffee together, group bonding activities, etc. Try not to get too personal with this section, but have some fun!
Need Help Planning Therapy Content?
That is where I come in! I walk with you to set up your content schedule a month or two in advance, so you don’t have to feel the pressure of what is coming next. We talk through your goals and realistic expectations for the practice to come up with content that is unique to you and your values. If you are interested in seeing how I can help you with your content creation and social media planning, reach out here or set up a time to chat for 30 minutes here.
Content planning doesn’t have to be hard, mind-numbing, or time-consuming. Let me take that off your plate so that you can get back to running your practice!
